SEO - Professional Services
Freelancer
Wyn
Digital Marketing Consultant
Platform - Search Engine Optimisation (SEO)
Goal - Lead generation
Client
A professional services company operating offices in Thailand, Malaysia, Indonesia, Philippines, Vietnam, and China.
Problem
Over 9 months, key search terms were brought into page 1 of Google search results which were previously as low as page 7.
Goal - Lead generation
Client
A professional services company operating offices in Thailand, Malaysia, Indonesia, Philippines, Vietnam, and China.
Problem
- This company migrated to a new website provider without taking the proper steps to protect their SEO positions.
- This caused a massive drop in rankings, and a noticeable increase in the work required by their sales team to generate new leads.
- Conduct a technical audit on the website to understand the reasons for the decrease in rankings.
- Consult with the Chief Marketing Officer to understand sales priorities and matching these to SEO opportunities.
- Conduct keyword research on priority service lines for all 6 geographical regions.
- Restructure the website to improve rankings locally and internationally.
- Write copy, proof with country-level Managing Directors, and implement new pages on the website.
- Implement analytics platforms including GA4, Google Search Console, and Google Tag Manager to monitor, report, and improve on ongoing results.
Over 9 months, key search terms were brought into page 1 of Google search results which were previously as low as page 7.
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Published on
September 4, 2024
