How I developed and supported content creation for a new co-working hub to engage with tenants
About:
My role in this project was as the Content Writer/Creator for 74 Grey Street, a new co-working hub in Gisborne in 2023. The new owners were refurbishing the old Post Office building in stages into a co-working hub and needed a content strategy to support rebranding.
Challenges:
Generating content ideas: This required talking to the client about their expectations as well as researching other similar businesses online to identify content trends.
Engaging tenants: I focused on understanding the current tenants and incorporating local stories that would appeal.
Content planning: A content calendar was developed to organize topics, with a schedule of approximately two blogs per month.
Deliverables:
Content calendar: Researched industry trends, reviewed similar co-working spaces, and curated local stories to create a planner with content ideas.
Content creation and editorial support: Drafted blogs, edited a presentation prepared by the owner, refined website content, and uploaded materials to a shared portal for the client.
