Only Good Brand Identity
Freelancer
Tatum
Brand & Marketing Specialist
With so much noise in the personal care market, Only Good needed to reestablish itself as a disruptive market leader. Our goal was to capture attention, affection, and trust, and to be transparent in everything we do. After all, weâre Only Good.
The transformation included
- Brand Identity
- Conceptual brand framework and groundwork
- Product development
- Establish brand purpose, personality, and key aspects of messaging
- Establish visual identity, look/feel, design system
- Brand Guidelines
- How-to guide for expressing the brand identity
- Rules, recommendations, and considerations
- Design toolkit including templates engaging with a design agency
- Art direction engaging with a design agency
- Brand Launch
- Packaging copy, design, and executions engaging with a design agency
- Website creative copy
- Brand relaunch campaign development
- Public relations
- Social media
- Media buy
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Published on
November 12, 2024
