Driving Lead Generation and Engagement for PIQNIC

Background
PIQNIC is a SaaS platform designed to simplify complex work by bringing documents, tasks, teams, and workflows together in one place. With a robust offering of document management, task management, team collaboration, and process automation tools, PIQNIC empowers organizations to streamline their operations.

Challenge
Despite having a strong product, PIQNIC faced challenges in generating leads and lacked effective methods to nurture potential customers through their journey.

Solution
To address these challenges, I implemented a comprehensive lead generation and nurturing strategy:

• HubSpot CRM Setup: Introduced HubSpot to centralize lead management and track customer interactions.
• LinkedIn Advertising: Designed and executed targeted LinkedIn ad campaigns to drive awareness and attract high-quality leads.
• Email Marketing & Automation: Developed regular newsletters and lead nurturing workflows to engage prospects and move them through the sales funnel.
• Content Strategy: Managed a consistent blog schedule to establish PIQNIC’s authority in the SaaS space and improve organic reach.

Results
The tailored approach significantly improved PIQNIC‘s ability to generate and nurture leads. By leveraging automated workflows, targeted advertising, and engaging content, the business saw tangible growth in lead quality and customer engagement.