RHCNZ

As the design lead on a successful pitch for the redesign of all RHCNZ websites nationwide, I was tasked with developing a unified online platform that would offer a consistent and user-friendly experience for both patients and healthcare professionals across three distinct brands. The primary goal was to establish a unified online platform that prioritized a consistent user experience for patients and healthcare professionals.

To facilitate the smooth roll-out of designs across the three RHCNZ brands, I developed a comprehensive design system utilizing Figma variables, component libraries, and detailed style guides for seamless handover to developers. By unifying the brands under one cohesive umbrella, we enhanced visual consistency, strengthened customer trust, and ensured brand coherence. This robust system accelerates development and provides the flexibility for future growth, enabling each brand to evolve consistently and professionally.

The overarching objective was to create a user-friendly, cutting-edge, and informative medical imaging website that catered to patients’ needs for booking, accessing images, obtaining clinic details, procedure information, invoice payments, and feedback. The project included not only consumer-facing marketing sites but also a complete redesign of the patient portal. This portal allows patients to access their results, book appointments, view scans, and make payments, offering a seamless and user-friendly experience.

The pitch was successful, and we are currently in the rollout phase of creating the new websites. The unified design system has accelerated development, provided flexibility for future growth, and strengthened customer trust across all three brands. The project’s success is a testament to the value of a well-executed design system and the importance of collaboration in achieving strategic objectives.